Valerie started her career in communications and marketing in Los Angeles in 2002 before launching her own company, City Publicity, in 2004. Working across all sectors of the business: celebrity events, brand launches, and individual representation, Valerie made an international impact with Danny Way's Great Wall of China jump in Beijing, China. Growing up with her football coach father and three older brothers, she found herself at home in the world of action sports and quickly became the top person the industry looked to for PR- signing Shaun White, Burton, Channel Islands, FourSquare, and Vision Streetwear. After launching the Playboy Club and Ghost Bar for the 9 Group in the Palms Casino and W Dallas, she worked with Rob Dyrdek and the Maloof brothers to open the Maloof Money Cup skateboard competition. She eventually went on to work with the owners of the UFC on some of their biggest international events and initiatives but at the same time remained a key player in business, film, and fashion working on dozens of brands across every vertical. She is passionate about horses, equine therapy, mental health and Mixed Martial Arts and has launched a sold out women's fitness capsule collection with Carbon 38 under her name and serves on the auxiliary boards of the Joselyn Center in Chicago and CTREE in East Hampton where she has a home. Valerie considers herself a creative and leaves the spotlight for her clients; which is why, except for a stint as the publicist on VH1's "Supergroup" reality show and an article in Businessweek about how she prefers to work from the beach, you won't find her giving interviews or racking up social media followers.
"I'm the black and white, my clients are the color." -VMB