Valerie Michaels

Valerie started her career in communications and marketing in Los Angeles in 2002 before launching her own company, City Publicity, in 2004. Working across all sectors of the business: celebrity events, brand launches, and individual representation, Valerie made an international impact with Danny Way's Great Wall of China jump in Beijing, China. Growing up with her football coach father and three older brothers, she found herself at home in the world of action sports and quickly became the top person the industry looked to for PR- signing Shaun White, Burton, Channel Islands, FourSquare, and Vision Streetwear. After launching the Playboy Club and Ghost Bar for the 9 Group in the Palms Casino and W Dallas, she worked with Rob Dyrdek and the Maloof brothers to open the Maloof Money Cup skateboard competition. She eventually went on to work with the owners of the UFC on some of their biggest international events and initiatives but at the same time remained a key player in business, film, and fashion working on dozens of brands across every vertical. She is passionate about horses, equine therapy, mental health and Mixed Martial Arts and has launched a sold out women's fitness capsule collection with Carbon 38 under her name and serves on the auxiliary boards of the Joselyn Center in Chicago and CTREE in East Hampton where she has a home. Valerie considers herself a creative and leaves the spotlight for her clients; which is why, except for a stint as the publicist on VH1's "Supergroup" reality show and an article in Businessweek about how she prefers to work from the beach, you won't find her giving interviews or racking up social media followers.

"I'm the black and white, my clients are the color." -VMB

Give Back

The Josselyn Center

The Josselyn Center is an example of what local communities can do to help the rising mental health crisis in America.  By being the only provider of psychiatric Medicaid services for a 400 mile radius, Josselyn Center is helping to make a difference with the community members who need our help the most.

Chicago Eco House

With thousands of vacant city lots across the city of Chicago, Chicago Eco House flower farms are in a position to transform the face of the inner city. Currently, the Chicago Eco House has three flower farms in Chicago (Englewood, West Garfield Park, and West Woodlawn) and one location in Detroit.

The Hatchery

The Hatchery is a non-profit food and beverage incubator dedicated to helping local entrepreneurs build & grow successful businesses.
Through their cutting-edge kitchen facilities, robust entrepreneurship curriculum, and partnerships with generous corporate sponsors and foundations, they support local food and beverage entrepreneurs, cultivate local job opportunities, and accelerate local economic growth.

Equestrian Connection

Serving all ages with disabilities and mental health issues-including free services for Veterans, Equestrian Connection is making a huge difference in their community through equine therapy.  With over 400 clients a week and hundreds of volunteers located on 16 acres, Equestrian Connection is an example of great people coming together to do their part for the entire community.

Providence Englewood Charter School

Providence Englewood Charter School (PECS) is a Kindergarten through 8th grade Charter School serving the Englewood community. They are part of Chicago Public Schools and enrollment is FREE. Their purpose is to prepare students for responsible citizenship and a successful high school career leading to enrollment in college.



vmb at 40mmmedia dot com